At Viva La Diva we’re always adding fabulous new designers to our range of shoes and one of the most recent is Marta Jonsson. With their stylish and elegant designs, Marta Jonsson shoes have been so popular and it’s no wonder why.

Shoe designer Marta Jonsson’s love of shoes developed when she worked on the shop floor of a footwear boutique. Her understanding of what her customers want along with her passion for shoes has made her an international success. Her philosophy has always been to design stylish yet comfortable shoes for all occasions.

Here we have a fabulous interview with Marta Jonsson, all about her amazing shoe collection and her inspiration. Enjoy!

How many shoe and accessory collections do you design?
I create two collections each year and introduce new styles to the brand every six weeks. This allows me to stay on top of all the emerging trends and means my customers are always spoilt for choice. My main focus is creating beautiful shoes for women each season, but I love designing bags and clutches to coordinate.

What has been your inspiration behind the A/W 2010 collections?
This season’s collection takes inspiration from the catwalk and one of my cherished cities in the world, Miami. One of my favourite designs is the lace up, ski hook boots, which are reminiscent of the Victoriana styles that dominated at the Marc Jacobs show. Miami has always inspired me as it oozes glamour and the multitude of creativity there always captivates me. I used sumptuous suedes in deep jewel colours to add intensity, while taupes and tans are a natural progression from summer’s nude shades. The focus as always is on key wearable styles that are not over the top but still provide something different and a sense of value through quality design.

Following the mantra: ‘look after your feet, and they’ll look after you’, how you do ensure that a pair of Marta Jonsson shoes are not only stylish but also comfortable?
I have specially developed ‘Soft in-Step by Marta’, a unique cushioning support fitted to the insole of every shoe that I design. My objective; women around the world can comfortably wear gorgeous heels all day and every day. Style and elegance should never be compromised by discomfort. All our shoes and accessories are crafted with love in Portugal, and made from the finest leathers and materials. I have always considered comfort and high quality just as important as style.

Are there any celebrities who wear your shoes?
Over the years I have attracted a number of celebrity fans including Kelly Brook, the Crown Princess of Norway, Katie Price and Mischa Barton who was most recently spotted wearing our wedge lace up ankle boot – a key look for this season.

Women cannot resist a pair of shoes. How many pairs do you have at home?
 I have actually lost count of how many shoes I have now but I would imagine it’s in the region of one hundred. I could never choose a favourite though as I cherish every single one of them, they are like my babies!

Here’s a snapshot of some of the shoes in the Marta Jonsson collection!

The Diva loves wearing skinny jeans with her favourite pair of calf boots but like many of you she sometimes struggles to tuck her jeans into the boots! That’s why she is loves adjustable boots!

Adjustable calf boots are not only designed for people with wide calves; they’re also fantastic if you like to tuck your jeans inside your boots. Usually with buckles or laces, adjustable calf boots allow you to alter the width of the calf so you can pop your jeans inside and adjust so they fit perfectly.

At Viva La Diva we have a wide range of adjustable boots including calf boots, knee boots and even wellies from WedgeWelly!

We’re always adding new designer brands to Viva La Diva and it’s that time of year again when we relaunch our website in line with the autumn/winter collections from all our favourite designers, as well as bringing to you even more additions to Viva La Diva. One of the latest designer names to come on board is Marta Jonsson.

Marta Jonsson shoes are simply devine, with their classic designs and understated elegance, they are utterly timeless designer shoes. The new collection of Marta Jonsson has something for everyone from classic court shoes and stylish slingbacks to flat sandals and autumn boots. The beauty of Marta Jonsson shoes is that many of the styles also come in different colours.

Here’s a selection of Marta Jonsson shoes we have on Viva La Diva.

As we get closer to the autumn season, The Diva has been adding lots of fabulous new collections to the Viva La Diva website, so you can stock up on your new shoes and boots. One of the most interesting collections has to be from KG By Kurt Geiger, we’re simply loving their range of shoes and boots for autumn in so many stunning designs.

Here’s a snapshot of some of the shoes and boots from the latest collection from KG By Kurt Geiger.

You might have noticed that we’ve been adding lots of new shoes to the Viva La Diva website recently and some of those are these fabulous Strutt Couture shoes. The Diva thinks these shoes from Strutt Couture are the perfect party shoes for a night on the town with their killer heels and glamorous designs.

Here’s a selection of the Strutt Couture shoes on our website, but make sure you go check out the entire collection!

In this latest edition of “Get the look” The Diva shows you how to create a really unique grunge glam style – she’s picked out the shoes or boots, bag and accessories from head to toe, so all you have to do is buy them and instantly look fabulous!

Ok, so it might not be for everyone but the grunge look for 2010 has taken a really glamorous turn, which The Diva has really taken to. It’s so easy to pull off the grunge glam look whether you’re a tom boy or a girly girl, you just need a few key pieces that you’ll find on the Viva La Diva website.

Viva La Diva Geneva Sunglasses – we’re loving these funky (although a little geeky!) black clear sunglasses, they’re just perfect for a quirky finishing touch.

Malissa J Angelique Earrings – add a touch of glamour and dazzle with these beautiful gem earrings, the perfect grunge glam addition.

French Connection Metal Capped Necklace – add a splash of colour with this funky beaded necklace from French Connection.

Ringspun Slouchy Cross Body Bag – a fashionable cross body bag is perfect for this look, especially this one with its girly design but grunge touches.

Viva La Diva Coloured Tights – we sell these in packs of two and the pink/blue coloured tights pack is just perfect for adding colour to this look.

Bordello Teeze Triple Strap Court Shoes – if heels are your thing then you’ll adore unusual high heels from Bordello with their amazing 6in heel!

No Name Fanastic Wedge Pumps – the perfect trainer and heel combi, we love these funky black wedge trainers!

Grazia Stud Chain Biker Boots – not so girly? Well you’ll love these fab women’s biker boots with their stud and chain detailing.

We’re always adding new products to the Viva La Diva website and as we’re getting closer to autumn you’ll find even more choice of shoes, boots and bags. You might have noticed that we have lots of gorgeous new designs from our very own Viva La Diva collection.

The Viva La Diva range offers fantastic value for money on shoes, boots and bags in all the latest designs. Our new collection includes party shoes and evening sandals for the festive season, as well as stylish ankle boots and knee boots for autumn and winter.

Here’s are some of The Diva’s favourite designs from our Viva La Diva shoes new collection that include standard, E and EEE fits.

Viva La Diva shoes

Viva La Diva sandals

Viva La Diva boots

Every diva needs a stylish and practical overnight bag for those girly weekends away and at Viva La Diva we have a gorgeous collection of overnight bags within our designer luggage that will certainly please! You could even use our overnight bags as hand luggage for a plane journey, so you’ll have plenty of room for your bits and bobs.

Here’s a selection of overnight bags and big tote bags that we love!

In this edition of “Spot VLD” we see New! magazine showcasing the Carvela Kraft Platform Courts from the Viva La Diva website as one of the hottest shoes on the high street. They’re absolutely stunning with their thick platform sole and tall heel, while the peep toe, slingback and cut out design adds a cute touch.

You really couldn’t get any more diva-licious than Ravel shoes, they’re the ultimate diva shoe and everything The Diva dreams of with their fabulous shades, adorned with diamantes and in this season’s hottest styles. That’s why we thought we’d boast about the amazing collection of Ravel shoes we have on the Viva La Diva website.

Ravel high heels

They’re the perfect party shoes whether you’re looking for a pair for a night on the town or some wedding party shoes, Ravel shoes like high heels and platforms come in so many vibrant shades including gold, pink and turqouise. And that’s not all, Ravel shoes are also often decorated with beads, jewels and diamantes, so you’ll look every inch a diva.

Ravel flat shoes

As Ravel shoes are oh so glamorous they also make their flat shoes just as fabulous! Gorgeous little ballet pumps and slip ons are just perfect for the office or out shopping, or you could even wear them for a special occasion if you just can’t face wearing heels because we have lots of jewelled ballet pumps from Ravel. And remember, flats are so in right now too.

Ravel sandals

Well it’s summer so what better way to celebrate than with a pair of sandals from Ravel? Oh so perfect and oh so fashionable, Ravel sandals are always in the latest shoe styles so you’ll certainly set the shoe fashions. From simple leather and summer sandals to beaded sandals and cuffed sandals, you’ll find so many different designs.

Ravel bags

You can even match your bag to your shoes with our gorgeous collection of Ravel bags in lots of eye popping colours and adorned with jewels, they’re the perfect party bag and going out bag for special occasions. You’ll love our clutch bags from Ravel!